Docusign
2024 - Present
DocuSign is a household name synonymous with e-signature. I joined the company through its acquisition of Lexion, during a broader transition from being known primarily as an e-signature provider to an end-to-end agreement management platform.
Size: 6000+
Revenue: $2.98 billion
Synopsis
Role: Lead Product Designer
Team size: 4
Post acquisition, I led much of the design effort to translate Lexion’s products into Docusign’s ecosystem such as AI Contract Review, and Agreement Desk. Later I was brought into the Automated Workflows team to simplify the building experience. I was the project lead, with 4 dotted line reports that spanned across US and India.
Product Impact
GA’ed Agreement Desk at Docusign from idea to implementation
GA’ed AI Contract Review
Shipped AI field mapping
Shipped visual configurator panel
Team & Operations Impact
Led storytelling and collateral creation for ELT readouts
Led sprint planning for design and codified a process for designers to have visibility to each others work
Facilitated group design reviews to collectively improve visual design and establish new design interactions
Participated in the hiring panel for PMs, Designers, and a Director of Engineering
Transitioned UX Research to be less evaluative and more strategic and mission guiding
Codified a process to allow content design to have visibility to inflight projects that required content decisions
Coached designers on the team
Agreement Desk
Agreement Desk was one of Lexion’s market differentiating product. At Lexion we had received tremendous signal to build a product that helped organize agreements pre AND post signature. This allowed our 100 person company to compete against Iron Clad, and win 50% of the time. Once Lexion was acquired by Docusign, our first initiative was to bring that capability into Docusign’s ecosystem. Agreement Desk makes it easy for anyone to initiate an agreement request, transform simple emails into trackable tasks, and leverages AI Contract Agents to streamline the start of every agreement.
The prototypes Chris created became the single most useful asset for aligning partner teams and driving progress. They consistently accelerated understanding and unblocked work. I can’t count how many times teams struggled to understand our product until I shared his flows—then everything clicked. These artifacts saved time, reduced confusion, and kept progress moving.
Emad Elwany, VP of Engineering
Automated Workflows
I led the end-to-end product vision and strategy for simplifying and redesigning Docusign’s low-code/no code workflow automations platform. Our automation tool underpins most of the IAM (Intelligent Agreement Management) value proposition, which aims to bring contract lifecycle management downstream to Docusign’s mid-market customer base.
Chris has brought a lot to the Maestro team. It's obviously an extremely messy, ambiguous space on top of the pain inherent in evolving eSign to IAM. Chris jumped in with both feet and I love that he always brought a strong POV and stayed receptive to new info and feedback.
Derek Jones, Sr. Director, Product Design
AI Contract Review
Another feature from Lexion’s acquisition was our Microsoft Word plugin named AI Contract Review. This plugin allowed customers to review their agreement in Word, against playbooks they have configured—allowing for faster redlining and reviewing. Customers could easily see which clauses were violated, why, and even be offered suggested language to ensure all the bases are covered. I led the initial rebranding and information architecture of this project post-acquisition.
I loved partnering with Chris. He has a great grasp of evaluative research and knew when to step in and run it himself, which freed me up to focus on more strategic work. He regularly joined research sessions and did an excellent job carrying the voice of the customer and feedback forward into his design thinking. Chris is a strong partner who genuinely values research and knows how to turn insights into better product decisions.
Ashley Guiberson, UX Researcher III
The story is still unfolding…
It’s been a few years since I’ve joined Docusign and everything has been a blur since. I’ve hit some large personal milestones as well as professional ones. I’m excited to see what the Lexion team can do at Docusign’s scale, and if you’re following along, this is going to be a really fun chapter to read.
