Hey, I’m Chris Yu,

I’m a design leader who’s shaped products used by billions at Docusign, Smartsheet, & Bank of America.

I've spent 20 years building products in technically complex environments across enterprise SaaS and startups.

I’m often asked to

Lead new initiatives (0-1)

I bring clarity when direction is unclear—defining problems, aligning teams, and setting a strong design strategy fast.

Scale products under real constraints (1-2)

I help growing products pay down usability debt, sharpen the vision, and improve the experience without stopping the train.

Elevate teams as a player-coach

I mentor designers, raise craft quality, and strengthen design practices while staying hands-on and outcome-focused.

Translate technical complexity into intuitive experiences

I partner closely with engineering and product teams to turn deeply technical systems into clear and elegant experiences.


Recent work

Present - 2024

2024 - 2023

2023 - 2021

2021 - 2020

How I lead teams

My goal is to cultivate the people and culture required for design teams to build products effectively. To help us collaborate, I have documented what to expect when working with me, how I make decisions, and a few additional topics I care a lot about.

What my teammates say

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